News ORTEC

February 05, 2019 | Zoetermeer (NL)

Online Marketing Maturity Scan 2.0 – How Mature Are You?

In 2018 the expert group Online Marketing Maturity of ShoppingTomorrow - a group led by ORTEC and Oxyma - introduced the Online Marketing Maturity Scan. This scan provides retailers, commercial end-managers and online marketers guidance in defining vision and priorities and in allocating time and resources in online marketing. Recently, version 2.0 of the scan went live – an optimized version enabling organizations to benchmark their performance.

A recent GfK research revealed that the online share of B2C sales in the Netherlands is 25% and is expected to continuously grow in the coming years. Even for offline transactions, the internet remains an important channel for customer contact for the purposes of orientation and advice. In B2B, the importance of online is also on the rise.

Expert Group: Online Marketing Maturity Scan 2.0

To guide organizations in defining vision and priorities, as well in allocating time and resources in online marketing, the expert group Online Marketing Maturity – a group led by ORTEC and Oxyma – has launched in 2018 the Online Marketing Maturity Scan. The scan enables organizations to determine their online marketing maturity and provides insight in the actions required to move to the next phase in realizing online ambitions. This year the second – optimized – version of the scan has been developed. This new version enables organizations to determine their position compared to similar organizations in the online world. Read more or download the blue paper here or find the Online Marketing Maturity Scan here (Dutch links).

About Shopping Tomorrow

As a response to the fast changing and growing (online) retail landscape, Thuiswinkel.org and several trade associations introduced ShoppingTomorrow: an annual and large-scale research program that creates insights in the future of online retail and ecommerce. Read more about ShoppingTomorrow and the expert groups here (Dutch link).