News ORTEC

December 20, 2018 | Zoetermeer (NL)

Optimal media allocation using conversion attribution insights – a session by Hyundai and ORTEC at the DDMA Data Dag

Get inspired by (inter)national speakers and the best cases during the DDMA Data Dag 2019, an event organized by and for marketing and data professionals. Suzanne Waser, Digital Marketing Manager at Hyundai and Maarten Soomer, Marketing Analytics Expert at ORTEC, will share how insights in conversion attribution help to optimally use media and allocate budget. Join Suzanne, Maarten and other experts on 24 January 2019 to keep abreast of the everchanging field of data-driven marketing!

During the DDMA Data Dag marketing and customer data professionals get inspired by (inter)national speakers and the best cases of the Customer Data Award. Topics range from strategy, data integration, insights, visualization and legal to implementation. 

During one of the sessions, Suzanne Waser, Digital Marketing Manager at Hyundai and Maarten Soomer, Marketing Analytics Expert at ORTEC, will illustrate by a Hyundai and Havas case how conversion attribution and data science can optimize the allocation of media budgets. Conversion attribution provides the answer to the question of which channels and campaigns have contributed to conversions. It doesn’t, however, directly answer the question how media budgets can be allocated optimally in future. Maarten and Suzanne will explain what is needed to answer that question.

Furthermore, get a sneak peek into how the three finalists for the Customer Data Award 2019 – Zilveren Kruis, Dela and KPN – successfully apply client data on operational, tactical and strategic level. Zilveren Kruis will share how Zoë, their virtual client advisor developed in collaboration with ORTEC, helps the Customer Contact team to provide quicker and 98% accurate answers, decreasing the average handling time with 14%, leading to significant cost savings and more time for personal customer service. Read more on their nomination here

Want to learn more about the event or would like to register? Feel free to visit the event website

Get yourself inspired on 24 January 2019 at DDMA Data Dag, De Kromhouthal Amsterdam.