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Boosting Customer Loyalty With a Personal In-Store Experience

By Leveraging Data and Analytics

Online shopping is booming, but brick and mortar stores are still a valuable asset to showcase products. The key is to use physical stores to engage further with customers, connect with them at a deeper level and eventually persuade them to buy. Personalized storefronts, which change based on external conditions, are a popular means to do this. The next level is to connect with customers based on their personal buying habits and interests. In order to improve the shopping experience for recurring customers, an international high-end retailer was looking for a solution that would couple in-store face recognition with their loyalty app. The goal was to provide a personalized experience for VIP customers.

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